Monday, 6 February 2012

Audience Research

I have distributed a questionaire to various people in order to collect some audience research.
This will hopefully help me when i come to create my thriller title sequence.
 Listed below are the questions and occurance of answers in percentages.

1)How many thrillers do you watch per month?

0
11%
1-2
66 %
3-4
22%
5+
0%


2)What do you think, creates the most mysterious atmosphere at the beginning of the film?

An unknown character.
55%
An unknown location.
44%
A confusing conversation.
0%
Strange iconography.
0%


3)Do ‘large’ screen announcements ruin your immersion into the film or does it create excitement at the upcoming story?

Ruins immersion.
77%
Creates excitement.
22%


4) At what point of the opening sequence should a film title be shown.

The very beginning.
55%
Hidden within the video.
33%
Towards the end of the video
11%



5)How much do you like an opening sequence to tell you about the plot?.

A few characters.
22%
The location and a few characters.
33%
Very little.
44%

From this, I can conclude that:
# over half of the audience watch 1-2 thrillers per month.
#That most belive that an unkown character featuring in the beginning builds more atmosphere to the titles.
#That over 3/4 of thoes asked disliked larger titles.
#That most belive that the title shoulsd be at thye begining of the opening sequwence but that others belioved that the title should be blended into the video.
#And finally, that most belive that very little should be given away in the title sequence, whereas the other 55% agreed that only a few characters should be featured.

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